sears companion

Well known for its line of Craftsman tools, Sears needed to develop a line of hand tools for the OPP segment of this business.  The team at Multi-Com developed a branding and packaging strategy which reinforced the low cost value to the casual tool user.

view project scope:

brand strategy portfolio
  • mr. coffee
  • sears companion
  • oster O2
  • coleman
  • grillmaster