mr. coffee

Following Sunbeam’s acquisition of the Mr Coffee brand, the team at Multi-Com was utilized to lead market analysis, consumer and customer research, and launch strategy.  The result was a revitalized brand and packaging system of this well known line of household products which leveraged the familiar brandmark with a refined product focused visual.  The result was a product line which pulled itself away from the rest of the commodity driven products.

Following the successful re-design of this global category leader’s packaging system, the team at Multi-Com outlined and created the branding and packaging standards system.  An extremely comprehensive definition was created to guide the international collection of vendors in producing this extensive product line.