grillmaster

Sunbeam’s trademarked Grillmaster brand had not been supported in years. Research showed it still to be a solid brand among consumers. The team at Multi-Com working closely with internal marketing, created a new brand, package and product strategy for the line which positioned it as a premium in its category. From the initial ideation meeting through final delivered product, we oversaw the entire development cycle from innovative structural design to in-store merchandising centers.

To support the new line of outdoor grills, the team at Multi-Com defined a packaging strategy for a fresh introduction of accessories and replacement parts.  This effort included an upscale product presentation, ground-breaking structural development and Asian based sourcing coordination.